EVERY BRAND HAS A STORY, ENGAGE YOUR CUSTOMERS AND LEADS BY TELLING YOURS.
So you’ve defined your brand, created a solid branding and marketing strategy, developed a website with user-friendly and cutting-edge navigation techniques, and established your web marketing platforms. What’s next?
NOW IT’S TIME TO NARRATE YOUR STORY
Writing meaningful stories is at the very core of successful communication between brands and people. There are basically two types of content: one that is interesting to read and share, and one that is not. It doesn’t really matter how much money your company has spent to produce its written content or what technologies were used to do so. The reality is that people prefer interesting stories and avoid reading anything that doesn’t spark their curiosity.
As important as it is to gather and continuously analyze the insights data, it shouldn’t be the main only criteria criterion when selecting the right content for your brand. The important question to ask yourself when creating any content is the following: is this written and illustrated for a search engine, a social platform or for the actual people who use these tools to connect to your brand?
Clearly, our marketing efforts should target your customers, prospects, employees, suppliers and fans – in other words, real people. What’s more, we have to break through the Internet clutter that these people are bombarded with on a daily basis. The only way to do it this is to create authentic and relevant content that is supported by coherent visual elements: photos, animations and videos.
Before creating any meaningful content, we need to determine:
- The target audience
- The best way to reach this audience
- The goal of this content
- The importance of this content to readers
These elements will help us select the type of textual and visual messages to be used to communicate with your customers. Our copywriters, photographers and animators are highly adept at asking all the right questions, filtering and structuring your ideas in a clear and unified direction, and crafting a persuasive marketing message. From re-thinking your content to writing, proofreading and translation to supporting images and video selections, we’ll ensure you’re on board every step of the way.
Working with a professional digital agency is an ongoing process: it doesn’t stop once your brand is created, your website is online or your mobile app is up and running. Due to the ever-changing nature of the Internet, technology and human behavior, constant updates, tweaks and changes are required to keep your company’s marketing collateral relevant and consistent.