A brand is a very complex notion and, nowadays, it has become a used word, both in the online and offline world. To clearly delimitate the meanings of the word “brand”, a lot of good specialists have written a multitude of thick books while others have dedicated entire blogs to the subject so it’s somehow unappreciative to write only a few phrases about it.
A brand, for the common use, is an entity that, built along time, has become the symbol of something which is regarded by the public as a provider of quality, trust or efficiency
More pragmatically, the brand is the one that makes a buyer choose a product made by the company even if it is expensive (and sometimes more expensive than a similar one)..
Why do you want to brand your blog?
A brand lets people know who you are and what you do. Readers new to your site will only stay if you make it easy. If they have to think then they’ll leave. If they’re confused they’ll leave. By having a clear brand, readers will know what to expect. If they like what you do, they’ll stick around. They may even subscribe to your email list.
You might not want to brand your blog. You might not have to — it depends what your blogging goals are. Do you have goals? Why are you blogging?
And here are a few goal ideas.
- Gain more website traffic
- Gain more email subscribers
- Meet and network with other bloggers/influencers
- Earn revenue
- Increase personal expertise
- Increase platform
Branding is so much more than simply creating a brand logo design or defining a content style guide.
I could dedicate a book to discussing what branding is; put simply, though, it’s the promise you as a blogger make — and the story you tell — to your community.
It dictates how people perceive your blog, whether they feel aligned with your mission and values, what words visitors associate with your blog.
A reader may totally jive with the content and user experience you provide, or they may not “get it.”
And that’s okay; because not everyone is meant to be a part of your brand tribe.
However, there should be a solid group of people who can’t wait until you put out your next post, excitedly scroll your Instagram feed, eagerly join your email list and happily purchase your products.
Yes, you read that right.
Because here’s the thing; if you nail this whole branding for bloggers thing, you will 100% be able turn readers into subscribers, and then into customers.
Tips to get your blog brand on track
Here’s to creating a
dish blog any critic would love to devour!