Search Engine Optimization
The Basics of Search Engine Optimization
Ever heard of Maslow’s hierarchy of needs? It’s a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can’t achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn’t matter if you don’t have food.
The foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.
Using this beginner’s guide, we can follow these seven steps to successful SEO:
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimized to attract searchers & engines
- Great user experience including a fast load speed and compelling UX
- Share-worthy content that earns links, citations, and amplification
- Title, URL, & description to draw high CTR in the rankings
- Snippet/schema markup to stand out in SERPs
If search engines literally can’t find you, none of the rest of your work matters. Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.
Also by implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. This helps it rank for the right things. Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers.
An essential part of any SEO strategy is knowing what’s working (and what isn’t), adjusting your approach as you go along. Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know.