sseo-web design

Search Engine Optimization

The Basics of Search Engine Optimization

Ever heard of Maslow’s hierarchy of needs? It’s a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can’t achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn’t matter if you don’t have food.

The foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.

Using this beginner’s guide, we can follow these seven steps to successful SEO:

  1. Crawl accessibility so engines can read your website
  2. Compelling content that answers the searcher’s query
  3. Keyword optimized to attract searchers & engines
  4. Great user experience including a fast load speed and compelling UX
  5. Share-worthy content that earns links, citations, and amplification
  6. Title, URL, & description to draw high CTR in the rankings
  7. Snippet/schema markup to stand out in SERPs

If search engines literally can’t find you, none of the rest of your work matters. Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.

Also by implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. This helps it rank for the right things. Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers.

An essential part of any SEO strategy is knowing what’s working (and what isn’t), adjusting your approach as you go along. Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know.

search engine optimization diagram

Our team of experts is here to drive traffic to your website and rank up your business to increase the volume of your sales

Types of SEO we offer

On-Page SEO

On-page SEO relates to the content on your website.

It includes strategies to optimize an individual page on a website. These factors help search engines understand the topic of the content and see that the website is a valuable source that people would want to find.

This type of SEO includes:

Keyword research: Finding the best keywords to target on a page of content
Content creation: Publishing high-quality content focused on target keywords
Keyword optimization: Using the target keyword in all the right places and using good meta tag SEO.


Technical SEO

Technical SEO relates to non-content elements of your website.

It includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also important for readers, and can affect overall traffic and engagement rates.

The types of SEO included in this category relate to:

Site speed
Mobile-friendliness
Indexing
Crawlability
Site architecture
Structured data
Security

Off-Site SEO

Off-page SEO techniques help strengthen the influence and relationship your website has with other websites.

It includes strategies to build a website’s reputation and authority. These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source.

Most off-site SEO relates to high–quality backlinks. A large volume of links pointing to your site from relevant, authoritative sites shows search engines that your site is valuable and established . You can gain these trust signals through a variety of link building and guest posting tactics.

All 3 types of SEO improve your Marketing Strategy

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