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Branding refers to businesses, products and services, people, as well as ideas. It reflects how a customer thinks and feels about a product, service, etc, but also how we would like him to communicate this information to someone else.
Brand design does not always require strict rules like corporate (brand) identity does, and the consistent use of symbols and manuals is not always required. It is about the emotional experience that we want to evoke to the recipient as well as a way to engage her/him to the company, the product, the website and so on.
Branding configures, organizes and coordinates emotionally the public’s behavior towards the object being promoted. It applies to all disciplines of graphic design and marketing, for example in print design and publication design.
The difference between branding and business/ corporate (brand) identity design is that the former is an external (public) process that starts from the client, while the latter is about the ways a business/ company situates itself in the market, for example through a logo.
Make It Real
With a Logo
Make a logo you love in minutes with the help of our experts! Just tell us your brand’s name and industry, choose which style you love and voila – you’ve got a logo!
Don’t have a name yet? Let us help you; we will provide you with a list of names to choose from.
You can then make your logo to make sure it’s perfect. Our experts ensure your logo is high-quality, professional, and unique to you.
We only create extraordinary brand names & product names. no ordinary brand name ideas to be expected from us!
Whether you’re a start-up in need of a brand name, an established business that wants a name change, or have a product that’s still unnamed, we are here to help.
We provide a list of names for your company or product. We also explain why we think each name suits your business. Results are delivered within 2 days and if you’re not directly satisfied we develop another set of 5 names based on your feedback. Great right?
Professional symbol, wordmark, lettermark, brandmark, and emblem design.
The logo design process aims at identifying visually a business, a company, an organisation, a product, an individual, etc. It may be a symbol, a wordmark, a lettermark, a brandmark, an emblem or a combination mark of the above (e.g. a wordmark with a symbol). A logo does not advertise directly a company, nor could it describe in detail what a business is about. It does not illustrate but it rather “symbolizes,” and its success depends mainly on what it means and not necessarily on what it depicts. It is a key element of corporate identity and, therefore, it should be treated as part of it, rather than an external visualization disconnected from the whole of the corporate/ business identity.
The research for and design of a logo aims at communicating in the most direct, simple and clear way what we want to identify so that it is (at least) memorable and unique. When it comes to professional logo design, the cost is generally consistent with quality. Often the creation of a logo is considered an easy and simple process, while in reality, it is a graphic design discipline that requires knowledge, expertise, specialization and experience. Logo creation is often confused with branding.
At Switch Web Agency we know that logo design follows a professional activity for the long run and the design decisions require research, study, insight, know-how and talent. Beyond the creative-symbolic part in visualization, technical excellence also plays an important role in the process: It is “pretty” but is it functional? Is it applicable on a label or a product? It is appropriate for web application? Is it print design ready? Can it withstand scaling? How does it work on backgrounds? etc.
Impress People With On-Brand Social Posts
Get dozens of social post design templates, based on your logo and brand, with our social media kit service! Use them to design anything and post anywhere (Instagram, Facebook, and more!).
Now it’s easier than ever to stay on brand, every time.
Brand identity design & Corporate communication.
Brand identity design is a key process for a business image and highlights the way and the method that visually communicates its existence. It mainly has to do with the overall awareness and consistency of the image that a business wants to build and not necessarily with a particular product or service. It consists mainly of the business symbol or logo, the colors and fonts that identify it as well as their applications.
Some of the corporate/ business identity applications are:
– Stationery Design (letterhead, envelope, business card etc.).
– Website and mobile application design.
– Signage Design.
– Products and services (catalogs, packaging – labels, etc.).
– Personnel clothing (T-shirts, uniforms, accessories, etc.).
– Advertising and promotion (print design, publications, presentations, etc.).
– Decoration (indoor, outdoor, furniture, etc.).
– Corporate publication design.
The corporate/ business identity research and design aims at the realization of a “self-presentation” through a symbolic visual code that portrays the character of a project and it should be applied consistently and continuously in every visual communication discipline. It has to be unique, instantly recognizable, timeless and flexible among its applications.
Brand identity’s creation process is associated to branding but they differ at the starting point, the design approach and the implementation rules.
names and small startups, challengers and leaders.Whether a big brand re-design, NPD launch or simple packaging updates.
flexible, refreshingly honest and wholly independent!
Product graphic design
The package design involves the design of a container (bottle, jar, can, box, etc.), and the graphics that “wraps” it (labels etc.). That is, the research and design of a product’s overall image.
The packaging-label design requires some important skills for a graphic designer. In addition to the creative skills, a designer has to be aware of the material’s cost and to be trained on the technical specifications as well as their application techniques. It requires knowledge of three-dimensional, industrial design, as well as experience on means and production methods (die-cuts, molds, labels, etc.). Designing a wine or olive oil label for example (even if it is a pre-fabricated bottle) does not only apply to a sticker and a logo. We need to include various parameters in the design process, such as the content composition (food, cosmetics, etc.), the behavior of the wrapping in the container’s distortion, as well as the object itself in the environment and next other competing product brands.
A consumer devotes about one second to “scan” a shelf in order to buy or not a new product. S/he will spend the same amount of time searching for a package that they already know or have been informed of its existence through an advertisement. Respectively, they will recognize a new product of an existing brand through the visual identity that will probably be included in the package – label.
Package and label design is about the content, the buyer, the materials, the place and time, and how all of them are orchestrated together to attract a consumer to prefer a product over another.
Professional print design
Print design is still a popular and effective factor in advertising, although many businesses today are right to focus on developing web design and social media. A flyer, a brochure or a leaflet can support a campaign, join a successful branding, and enrich the image of a business, as part of its corporate identity, etc.
In many cases, print design is a process that must be included in a company’s promotion and advertising strategy (tourist, commercial, etc.), or a service, a product (food, cosmetics) etc.
Professional print design, besides its advertising function, is essential when its main purpose has to do with usability and information such as: creating a menu for a restaurant, designing an informational folder for a hotel, announcing a social event, in publication design, in business worksheets, etc.
The most significant factors that will determine communicational success of print design are: information quality, layout, and format. Layout is the insertion of typography and images and the design relationships between them. Format is the physical presence of the object in the place (size, material, folds, etc.). A creative layout combined with an unusual format adds value to a project. They highlight the content, help in the absorption of information, and, ultimately, determine the recipient’s response.
Book cover and layout design, book package design, publication design.
The editorial design refers to the creation of a magazine, a newspaper, an insert, etc. It involves the format, the page layout and the cover design as well as the package design according to publication’s demands. It is a composition of texts, images, illustrations and infographics aiming to inform, entertain and educate.
The editorial design could also be defined as “visual journalism” since the designer should actively participate in the process of organizing and managing the information in order to support it and make the best possible layout so that the publication is recognizable and also adaptable in the substract of information. The graphic designer’s work offers actual content and “character” to a publication.
Book design does not require the existence of a repetitive visual identity, unless it is a book in a series. For the book design discipline, the graphic designer uses the same tools as in the editorial design (grids, columns, master pages, stylesheets etc.) but the implementation process is different and the designer has to deal with the content using different methodology and aesthetics. The book cover design is considered essential to the success of a publication. Equally important should be the page layout for the information appearing in the body of a book, which is often neglected and results in an unpleasant reading experience.
The development of web applications in recent decades has found fertile ground in publishing. The design of electronic publications (e-book, e-magazine, etc.) is an established field in graphic design that applies either autonomously or supportively to print design. Digital publications offer innovative features to a project such as user experience, interactivity, connectivity, etc.
We are always on the lookout for future talent. Are you the next big thing?
Are you looking to work in a small, vibrant, branding and packaging design agency, where you will be able to get your sleeves rolled up and get involved in all aspects of the creative story? If so, drop us a line. We are always on the look out for talented, award winning individuals.